I respect entrepreneurs, and you should too. Starting anything is not easy. Especially when it involves growing a successful enterprise. I have seen several “would be founders” fail at this. Only a very few succeed. Why do so few succeed?
Perhaps they have some distinguishable traits that put them above others. I would like to highlight some of those very evident traits, the first president of Ghana, Osegyefo Dr. Kwame Nkrumah displayed.
These were obvious before, during and after his time as president of Ghana.
- Go getter:
Kwame Nkrumah was a go getter. He was brave enough to pursue what he desired. Even though he was one of the new entrants into the United Gold Coast Convention (UGCC), he split out to form his own political party. He did this when he felt the pace for the advancement of independence was too slow for his liking. He wanted something which everyone in Africa saw as unattainable. Africans being governed by Africans.
Entrepreneurs are go getters. In going for what they want entrepreneurs usually have to take the more difficult path. And in doing so, entrepreneurs usually have to overcome one adversity or another. It is never easy, but with that go-getter attitude they make it seem so.
Kwame Nkrumah had a lot of goals. And a lot of them were audacious goals.
For Kwame Nkrumah the welfare of all African States of the most importance. He was dedicated to the cause of African independence.
We have all heard that he aspired to have a United States of Africa. One continent with one government. It was from this dream that the Organization of African Union (OAU), the predecessor to the African Union (AU) was formed in 1963.
He had other dreams which Ghana still benefits from even today. These included Kwame Nkrumah wanting Ghana to generate her own power. Consequently the Akosombo Hydro Dam was built. He also built the Harbor and the Tema motorway led to the new town of Tema.
Founders should not aim to hit low hanging, mediocre targets. Entrepreneurs should aspire for targets beyond everyone else’s wildest dreams.
For you as an entrepreneur, what are your audacious goals?
- Customer buy-in:
He took the more appealing slogan to the people of the Gold Coast. The slogan of CPP was Self-government now. This was against those of the competition who wanted self-government in the shortest possible time. The more appealing slogan garnered more people, support and votes to his side.
In getting products to the market, the more appealing product usually gets the customer’s attention. Entrepreneurs should set products, and features up in ways that make it the obvious choice in the eyes of their customers.
Kwame Nkrumah had an unshakable will.
Before his presidency he was placed in prison. During his presidency, several Ghanaians disagreed with some of his projects and policies. There were hindrances and frustrations put in his path. And even attempts to kill him. Nothing came to Kwame Nkrumah on a silver plate.
After his presidency, when in exile, he sent recorded speeches meant to inspire Ghanaians.
Entrepreneurs need to have a strong will too. Even family members and friends may tell them to forget the dream. To take the easy road. To find a job. All founders need a strong will to keep going on.
- What is your passion?
- What do you yearn for?
Obviously we are not looking at you doing jail time or anything as drastic.
For you, your persistence might even come in ways you did not imagine before. It might mean letting go of a big salary to work alone in your room. It might mean renting offices when you could have been living luxuriously.
For whichever denial you give yourself, there is a grand goal at the end. Continue to be persistent enough and you would reach it.
The innate traits Kwame Nkrumah displayed during his lifetime are not unique to a select few. You too can evaluate yourself and scale how well you fare in this regard. Having these qualities should help to put you on your way to being an outstanding entrepreneur.
Thank you for reading, and sharing. I will be sure to post more blog posts in the upcoming weeks.
From your Eli, cheers.